The Data Behind What Reboot or Sequel Fans Really Want to See | PRO Insight

3 Questions as Disney Readies Streaming Service Debut

Here, we see that “Fifth Element”fans are 6X more likely to also love “Shaun of the Dead”star Simon Pegg, while Jeff Goldblum, Joseph Gordon-Levitt, and Antonio Banderas follow closely behind, with fans 5X more likely to love them. It looks like Pegg is our best bet.

But why stop there? Let’s write some new characters to attach more well-known actors to the project. Here we compare the affinity fans of “Fifth Element” star Bruce Willis have for actors Dwayne “The Rock” Johnson, Ryan Reynolds, and Paul Rudd. All are great choices as potential new allies of our old friend Korben Dallas, but Johnson is, statistically speaking, the clear favorite. If we need another new character, there’s also former “True Blood” star Anna Paquin, an actress whom Milla Jovovich fans are 8X more likely to love.

The Script:

Ranker Insights tells us that people who liked “The Fifth Element” movie are more likely to love “Children of Men” (5X), “28 Days Later” (6X), “Mad Max: Fury Road” (6X), and “12 Monkeys” (8X), as well as the video game “Fallout 3” (4X). Noticing a pattern here? Seems like a sequel set in a post-apocalyptic future might do well with the original film’s audience.

The Soundtrack:

While the producers should certainly look to the composer of the original soundtrack Eric Serra to score the new film, that doesn’t mean P!nk shouldn’t write a song to promote the movie — especially since “The Fifth Element” fans are 4X more likely to vote up the pop singer.

The Promotional Tie-Ins:

Product placements and marketing partnerships with popular brands can do a lot to generate publicity for an upcoming blockbuster. If you’re looking to cross-promote with a particular brand, look no further than Taco Bell, which is 3X more likely to be beloved by the sci-fi film’s fan base, while Chipotle and Arby’s are distant second and third favorites.


To wrap it all up, our movie…

  • Is a sequel to the 1997 sci-fi cult classic “The Fifth Element”.
  • Occurs many years after the original film in a world where the intergalactic order that defined the previous installment has fallen into chaos. Maybe the supposedly extinct Mondoshawan return, but not to bring peace.
  • Stars original headliners Bruce Willis, Milla Jovovich, and Chris Tucker alongside newcomers Dwayne Johnson, Anna Paquin, and Simon Pegg.
  • Features an original song by P!nk.
  • Will be cross-promoted with Taco Bell.

Can you imagine this movie as easily as we can? Not only is this “The Fifth Element” sequel easy, fun, and completely free to come up with, but it’s also backed up by hard data about movie audiences. To any big-shot producers out there who might be reading this: just make sure to give us a few points on the back end when you give this thing the green light.

Clark Benson