Strict rules before entering Love Island – expenses, communication ban and ads

Love Island looks like the most amazing holiday ever, right?

Well, maybe not, because there are actually quite a few rules the Islanders have to follow before they head into the villa – and while they're inside too.

While the girls are allowed to get glammed up to the nines, there is one thing they can't do. Whatsoever.

And while Islanders get awoken each morning, they don't actually have much structure to their days because of the one thing that's kept a secret from them.

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Keep reading to discover the gruelling rules that Love Island contestants must follow before and during their stay.


Yep, that's right – no chatting to your bestie while you're on lockdown before heading into the villa, because phones are confiscated before entering.

Ronan Keating even revealed that he had no contact with his son for a short while before he entered Casa Amor last week.

You might be wondering how comes the Islanders all have their own phones in the villa… well, that's because they are allowed to take photos and receive messages from the producers – but everything else is off limits.

The Islanders have no contact with the outside world from the moment they land in Spain, get locked down in a hotel and enter the villa.

They are completely detached from social media, with their friends and family running their accounts until they get their phones back when they leave.


It was previously reported by The Mirror that each Islander in the 2019 series got paid £250 a week to cover any rent or bills back home.

This meant that if an Islander stayed in the villa from day one until the end, they'd get a cheque for a whopping £2,000 – plus all the exposure that comes with the show.

But there's one issue – if anyone pulls out of the line-up before entering the villa, they won't get paid at all.

Age restriction

In 2019, Islanders' contracts stated that they must be aged at least 18 on or before April 30 2019.

Not only this, but they were not allowed to have been employed in the past 10 years by ITV or production company Motion.

They also weren't allowed to be immediately related to someone or have a live-in partner who is employed by ITV, and must have a valid passport covering them from May 1 to August 31 2019.

Fake tan

Packing fake tan in your suitcase before heading into the villa is a big no-no.

Those golden tans that the Islanders don? Well, they're all 100% natural.

That's because they're not allowed to use fake tan while in the villa.

Chloe Burrows, from series seven of the ITV2 dating show, took to TikTok recently to reveal that producers ban bottled fake tan.

The reasoning behind the unusual rule is because producers want the bedsheets to remain crisp white and looking fresh.

Branded clothing

There's a reason that Love Island contestants aren't seen flashing heavily logoed and branded gear – and that's because Love Island uses sponsors.

So when the Islanders are preparing to enter the villa, they're banned from packing any logoed or branded clothing to take with them.

But luckily the Islanders have a slew of clothes selected for them and provided to them throughout their stay.

This year the show is partnered with eBay and has stylist Amy Bannerman selecting them funky second-hand garms.

Knowing the time

If you're packing your suitcase to enter Love Island, leave out your favourite watch.
Knowing the time is banned in the villa, meaning wrist-watches and fancy timepieces are a total no-go.

Love Island contestants have no real concept of time other than being woken up each morning and told when to go to bed.

Clocks and watches are banned, with the time on the hot tub and cooker reportedly being covered up.

Love Island airs nightly on ITV2 and ITV Hub at 9pm

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