KATIE PRICE was left horrified as she pulled a lump of wax the size of her thumbnail out of her ear.
The former glamour model, 42, is selling ear candling devices, which uses a lit hollow candle to extract earwax.
Speaking on her Instagram, Katie said: "Hey guys, so I've got something to show you that is so unique. It is an ears cleaner ear candle, you wait till you see this, it really does work.
"So ear candling is an ancient medical practice and they believe it helps with your health and wellbeing."
Then the video shows her boyfriend Carl lighting the end of the candle, with the other end in her ear.
Katie then put out the candle and unravelled it to show a huge piece of earwax removed from her ear within.
While the star showed the effects of the candle in the video, ear candles have come under heavy criticism by doctors for being dangerous.
The American Academy of Audiology says there is no scientific evidence that ear candling pulls out debris from the ear canal.
They also warn that the practice is dangerous, citing UK surveys reporting ear injuries from candling such as burns, ear canal blockages and ear drum perforations.
Katie has been advertising lots of products to her fans and even stripped naked to show off her bath bombs.
The Sun revealed Katie is launching a posh organic skincare brand called Just Katie.
The star will be selling £55 gift packs of green mud soap with eco-friendly packaging in the new business.
The entrepreneur has set her website live, offering fans a variety of products with the tagline: "Katie treats you beautifully this Xmas".
She pledges her new products are "kind to the environment" and will "love and protect" people's skin.
She told fans: "My 'Just Katie' range comes with all my love and personal input – a reflection of the woman I am today – the woman I always wanted to be – True beauty comes from within with a little help from goodness on the outside "
"This range is to enhance what we see, to love and protect from the signs or tired, dehydrated, stressed skin that our body goes through from everyday real life.
"Our body's skin surface and souls wellbeing are to be loved and to be loved in return, give back to yourself and take time out to pause and pamper,
"By being kind to the environment together we can organically help to make this world a better place."
Source: Read Full Article