Good Morning Britain fans slam Richard Madeley for ‘inappropriate’ Ukraine war joke

GOOD Morning Britain viewers slammed Richard Madeley for making an "inappropriate" joke about the war in Ukraine.

The broadcaster parroted a headline he'd read in a paper as he and Susanna Reid discussed McDonald's, Starbucks and Coca-Cola withdrawal from Russia following the invasion into its neighbouring country.

He remarked the country was becoming a “no fry zone” – a reference to repeated calls from the Ukrainian President to implement a No Fly Zone to stop Russian aerial attacks in the country.

He said: “I also have to say congratulations…the British tabloids get a lot of criticism and stick.

“But we do have the finest headline writers in the world I think, and I love the headlines and they are all saying the same thing this morning.

“The McDonald’s story pulling out of Russia, they’re calling a no fry zone."

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Viewers didn't like it though, with one calling it "totally crass".

Another wrote: "Richard Madeley – unbelievable and disrespectful, "No fries zone over Ukraine" #gmb."

A third said: "Has the man got no comprehension of the gravity of what is happening in Ukraine? To insult the people Of Ukraine & any company that is supporting it is reprehensible!"

It comes weeks after Ofcom received hundreds of complaints for Richard appearing to defend death threats to MPs.

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The presenter, 65, was slammed by viewers after he questioned if the abuse Sir Keir Starmer received was “a big deal”.

His comments led to 800 objections to the broadcast regulator, who will now decide whether to investigate it further.

Leader of the Opposition Keir was sent death threats after Boris Johnson falsely claimed that he had failed to prosecute Jimmy Saville.

During a debate on the topic, Richard asked:  "Well I was going to say, actually, is that that big a deal?"

The following day he apologised for his comments.

"It was a really busy show yesterday, we had so much to do. I want to say one thing very quickly at the top here.

"I tried to pose a question on one of our early discussions on the programme about how prolific online death threats are. I didn’t actually quite press it properly, I didn’t go into it enough."

He added: "I just want to reiterate the obvious statement that death threats clearly are never acceptable."

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