Comcast CEO Predicts Tokyo Olympics Will Happen This Summer

But NBCUniversal head Jeff Shell warns “anything could happen in this COVID world”

Photo by Ezra Shaw/Getty Images

NBC parent company Comcast thinks the Tokyo Olympics will be coming this summer, based on the “best intelligence” the company has right now.

“Sitting here today, I believe there will be an Olympics,” Comcast CEO Brian L. Roberts said during the company’s earnings calls Thursday. “I hope there will be an Olympics. And I think that’s our best intelligence, at this time. And we’re excited about that. I think it can be done in a variety of ways, as we’ve seen sporting events all over the world take place from Premier League, to the NFL, to many others, with limited spectators, no spectators, or wherever the world may be in Japan in July, that will be up to the host country and the host committee. If in the event it doesn’t happen, we have another Olympics coming in Beijing seven months later or so…. We’re very hopeful and believe that they’ll find a way to safely and successfully have the Olympics, which for us is a television event and would be an amazing moment for the world to come back together post-what we’ve all globally been through, which is so unprecedented. So we’re super hopeful and optimistic.

Initially scheduled to take place last Summer, the 2020 Olympics were delayed by a year until this coming July.

NBCUniversal chief Jeff Shell added: “I think advertisers also are optimistic that the Olympics are coming. We continue to pace, I think last earnings call I said we were up over where we were a year ago, when we thought the Olympics would be a year ago, that gap has grown even further as advertisers have jumped in to buy. So anything could happen in this COVID world, we don’t know what’s going to happen, but we’re pretty confident that the Olympics are going to happen and advertisers are kind of jumping in and agreeing with Brian’s sentiments.”

More to come…

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