Lord Alan Sugar has called former US President Donald Trump "a w*****".
The TV tycoon delivered a foul-mouthed rant launching the new series of The Celebrity Apprentice in Australia.
Asked what he thought about Trump – who used to host the US version of the business show – he raged: "He's a w*****. A complete and utter double-barrel t***er.
"He is not in my class. And you can print that if you want to!"
The 74-year-old entrepreneur also laid into his old rival Piers Morgan who recently quit Good Morning Britain in a row over comments he made about Meghan Markle.
Lord Sugar added: "I'm not talking about Piers Morgan.
"I don't even want to acknowledge he exists."
He added: "He doesn't give a s*** about anybody other than himself and his own ratings. So that's the bottom line."
And he laid into the celebrity lifestyle in both Australia and the UK.
When asked about the differences between famous people either side of the world, he said there weren't any.
He said: "They love themselves. They like to think they're the best.
"They like to have their make-up done and their hair done and they like to look pretty on camera."
In a recent interview with TV WEEK magazine earlier this week, the business tycoon took further aim at the Home Alone 2 star, explaining that Donald was "useless" on the American version of The Apprentice.
He fumed: "'I've done the program for 15 years in the UK and I'm told that I'm the best at it. I'm much better than Donald Trump.
"He was useless, completely useless."
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