Womanizer launches world’s first biodegradable and recyclable sex toy

Brits may be spending more time out in the nice weather, but a new launch from one of the biggest sex toy brands might encourage those outside to spend a little bit more time indoors.

Renowned sex toy brand, Womanizer, is set to revolutionise the sexual wellness industry again, creating a completely new category by launching the world’s first biodegradable and recyclable sex toy product – The Premium eco.

Premium eco is based on the best-selling Womanizer Premium but is made of Biolene – a bioplastic made from 70% natural materials (mainly corn starch), making it biodegradable and recyclable. It retails for €189 at the moment, but to celebrate the launch there are discounts available on a first come first serve basis.

It features the brands patented Pleasure Air technology, which stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. It also features a replaceable and rechargeable battery, which extends the product's runtime.

The toy is easy to take apart compared to other products. For those who need to part with the product can dispose of the individual parts according to the applicable guidelines.

According to Johanna Rief, Head of Sexual Empowerment at Womanizer, "The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company".

As an intimate lifestyle brand, Womanizer wants to drive real change in the industry. The brand is committed to the short and long-term future of the environment and coming up with new ways to reduce the harmful waste.

The brand is thus positioning itself more sustainably and wants to set an example. To do so, Womanizer is launching a crowdfunding campaign on Indiegogo with a funding goal of nearly €17,000 to show that sustainable sex toys are in demand and the future of the industry.

Interested parties can support this project and be one of the first to purchase the new product on the Indiegogo funding page.

A limited number of the products are available to buy at a reduced price (original price: 189 EUR), the discounts are as follows:

The first 150 products purchased will receive over 55% discount

The next 200 products purchased will receive over 35% discount

The last 300 products purchased will receive more than 10% discount

Womanizer will donate the entire amount of the campaign to One Tree Planted, whilst also working with the company to plant one tree with ever purchase.

Looking for more toys to spice things up in the bedroom? Ann Summers has unveiled its amazing Easter edit which features bestselling lingerie and sex toys.

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