This £20 celebrity-approved sheet mask has sold 18 MILLION times

Revealed: This £20 celebrity-approved sheet mask has sold 18 MILLION times – and counts Rosie Huntington-Whitely, Margot Robbie and Priyanka Chopra as fans

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Created as a limited edition product, the 111SKIN Rose Gold Brightening Facial Treatment Mask has since gone on to earn cult status, selling 18 million times.

The famed Rose Gold Brightening Facial Treatment Mask from 111SKIN guarantees calm, even, luminous, and healthy skin while providing a hit of hydration in just 20 minutes.

A must-have for the ultimate radiance, its success soared as it became a treatment adored by celebrities and supermodels, with Kim Kardashian West, Bella Hadid, and Margot Robbie, to name a few, sharing their love for the sheet masks on Instagram and during interviews.


A-list approved: Celebrities such as Margot Robbie, left, and model Rosie Huntington-Whiteley, right, have shared their love for the sheet masks on Instagram and during interviews 

Success: Created as a limited edition product, the 111SKIN Rose Gold Brightening Facial Treatment Mask has since gone on to earn cult status, selling 18 million times

Haus of Gaga Make-up Artist Sarah Tanno-Stewart prepped Lady Gaga’s skin using 111SKIN’s best-selling Rose Gold Brightening Facial Treatment Mask ahead of her performance at the inauguration of U.S. President Joe Biden.

Priyanka used the Rose Gold Brightening Facial Treatment Mask to prep her skin for her wedding day.

And more recently, it was used backstage to prep models ahead of Celia Kritharioti’s Spring Summer 2022 show at Paris Couture Fashion Week.

A true beauty pick me up, the hydrogel mask retails at £20, or you can score a pack of five masks for £85; the ‘radiance boosting’ sheets are sold online at 111SKIN, Lookfantastic, Cult Beauty and Space NK.

And it’s not hard to see why the masks have become the must-have beauty staple for boosted radiance before red carpet events.

Celebrities including Kim Kardashian, Priyanka and Bella Hadid all swear by 111SKIN to combat their skin problems. Pictured, Kim in the £35 celestial black diamond lifting and firming mask


Priyanka Chopra tries out the £20 rose gold brightening face mask by 111SKIN in a shot shared on Instagram, left. Right, model Bella Hadid refreshes with the 111SKIN de-puffing eye mask

Developed by renowned cosmetic surgeon Dr Yannis Alexandrides, who originally created his skincare line to encourage healing post-treatment, the mask combines cutting-edge hydrogel technology and innovative ingredients.

‘The ultimate pre-event mask; this hydrogel formula infuses the skin with radiance-boosting ingredients for a glowing complexion,’ explains Dr Yannis.

‘Originally created as a limited edition item, this mask has grown into a global cult product and a staple in the 111SKIN collection.

111SKIN was founded by Dr Yannis Alexandrides, who hoped to create at-home treatments that replicate the services offered at his Harley Street clinic. Pictured, Ashley Graham in eye masks


Adriana Lima £35 celestial black diamond lifting and firming mask by 111SKIN, left. Rosie Huntington-Whiteley revitalises her glowing complexion with the rose gold mask, right

‘Containing 24k Gold and Damask Rose, this mask works both to illuminate and calm the skin for a party-ready glow. This is a must-have in any skincare arsenal.’

The luxury skincare brand also sells high-potency ampoules for £125 and Celestial Black Diamond Eye Masks for £75, a favourite of Victoria Beckham, Dua Lipa and Hailey Bieber. 

And now, with an evolving skincare line featuring over 50 products, the dynamic husband-and-wife founders of 111SKIN, Dr Yannis and Eva Alexandrides, are set to take their knowledge, treatments and products overseas to some of the leading spa resorts and hotels worldwide, including Santa Marina, Mykonos.

‘We are extremely excited to offer our 111SPA/CLINIC treatments at Santa Marina bringing clinical expertise to an international-calibre spa experience to Mykonos,’ said Dr Yannis.

Jennifer Aniston took to Instagram to give fans a candid look into her preparation for the virtual 72nd Emmys ceremony with a 111Skin sheet face mask, dressing gown and glass of champagne 


Victoria Beckham £75 Celestial Black Diamond Eye Mask by 111SKIN, left. Singer Dua Lipa brightening her eye area with the Celestial Black Diamond Eye Mask, right 

‘Santa Marina’s Ginkgo Spa is designed to revitalize your spirit, expand your boundaries, and help you explore new ways to lead a healthier, more fulfilled life.

He added: ‘Our revolutionary spa concept will treatments in this setting, the ultimate luxury experience, elevated with medically inspired innovation and 111SKIN products.’

The spa treatment menu has been curated to include 111SPA/CLINIC’s signature 111FACIAL Aesthetics and 111BODY Aesthetics.

A standout feature of the menu is the Rose Quartz Restorative Facial. The treatment utilizes Rose Quartz Crystals and 111SKIN’s iconic Rose Gold Brightening Facial Treatment Mask for total luminosity.

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