The clothing range that offers matching outfits for your DOG

Heels, boy? It’s the latest craze among fashion retailers… the clothing range that offers matching outfits for your DOG

  • Hobbs of London is the latest big retailer to cash in on the craze of pet owners purchasing outfits so that they can match their beloved pooches and cats  
  • The range includes a blue tweed wool dress that matches a collar, lead and coat 
  • Zara, Barbour and labels such as Gucci also have dog clothing collections

It is often said dog owners pick pets who look like them. Now they can ensure a closer resemblance thanks to a trend for matching outfits.

Hobbs of London is the latest retailer to cash in on the craze with a new collection for dogs and their owners. 

The range in­cludes a £149 blue tweed wool dress that can be ‘twinned’ with a matching £35 collar, £39 lead or £65 coat for pets.

Other stores including Zara and Barbour as well as labels such as Gucci have dog clothing collections.

The range in­cludes a £149 blue tweed wool dress that can be ‘twinned’ with a matching £35 collar, £39 lead or £65 coat for pets

Giovanna Temellini in Milan goes a step further, making co-ordinated outfits for owners and dogs, and even branches into canine couture, which includes personal fittings for pets.

While London-based designer Maya Tiroche launched Pawshmere, offering £220 luxury cashmere jumpers for dogs after noticing a gap in the market while shopping for her own Cavapoo, Pablo.

Businesswoman Kim O’Donnell, who runs a pet accessories firm, started creating ‘twinning’ products for owners at the start of the pandemic, including washable face masks, handbags and hair scrunchies.

Mrs O’Donnell, 60, said: ‘Dogs are family, we take them everywhere from on holiday to the local pub or cafe and it’s important to owners that they look stylish.

Hobbs of London is the latest retailer to cash in on the craze with a new collection for dogs and their owners

‘The ‘matchy-matchup ‘ trend where you coordinate with your partner or child has extended to dogs and owners want to style their dogs in the same prints and patterns they wear’ 

‘The ‘matchy-matchup ‘ trend where you coordinate with your partner or child has extended to dogs and owners want to style their dogs in the same prints and patterns they wear.

‘It might sound silly to non-dog owners but when designers like Hobbs, Joules, Zara and Gucci are making items for dogs it goes to show how dedicated people are to having fashionable dogs.

‘It’s a fun trend and it’s lovely to see people embracing it.’

Mrs O’Donnell, from Staffordshire, has even registered an official National Twin With Your Dog Day on December 1 so people can share their matching outfits on social media.

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