National Geographic Content has promoted Karen Greenfield to the newly created position of senior vice president of content, diversity and inclusion.
Most recently Nat Geo’s SVP of business operations while also serving as diversity and inclusion council chair, in her new role, Greenfield will “develop and execute programs and initiatives to produce diverse and inclusive content and contribute to a culture of belonging across all Nat Geo Content teams,” per the Disney-owned brand.
Greenfield will lead the Nat Geo Content creative teams in producing inclusive programs “for a multicultural and multigenerational audience,” and collaborate closely with marketing and communications leaders to tap into “a broader array of fans.” She will also work with fellow Disney execs to ensure Nat Geo talent and programming are integrated into companywide DEI initiatives.
She will report directly to Nat Geo Content president Courteney Monroe and will continue to be based at Nat Geo headquarters in Washington, D.C.
Along with the news of Greenfield’s promotion to the new role, Nat Geo announced a second year for its Nat Geo Media Scholarship program for students who attend historically Black colleges or universities (HBCU), an initiative led by Greenfield. Last year, the program awarded four students a $10,000 scholarship, a two-week immersion program at National Geographic headquarters and a mentorship with a Nat Geo employee.
“For 134 years, National Geographic has used the power of storytelling to change the world. An essential component of that is ensuring that everyone’s voice is included,” Monroe said. “Karen is an exceptional executive with a proven track record leading diversity and inclusion initiatives and working with the world’s leading content creators. I am thrilled that Karen will be leveraging her extraordinary talents and passion to help guide us in our mission to inspire and elevate diversity and inclusion in every aspect of our work and storytelling, pushing the boundaries of what’s possible.”
Greenfield added: “I could not be prouder to not only work for National Geographic, an iconic brand whose mission is to ensure all voices are included in storytelling, but also work alongside Courteney and her senior team, who believe in this value. The greenlight of the second year of the Nat Geo Media Scholarship is a testament to their commitment.”
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