Martin Lewis urged people to think carefully about the subscription services they’ve signed up to.
If you don’t use these apps very much, it may not be worth paying for them every month.
The Money Saving Expert founder told Radio 5 Live: "We've obviously seen a huge growth in subscriptions from food boxes to dry-cleaning to flowers to the obvious Netflix and Amazon Primes out there and Disney+.
"A lot of people, I have to say, are saying they know they shouldn't have them and they don't watch that much but they don't cancel.
"That's exactly what's going on here. The obvious reason why companies often do free trials or limited-cost trials to get people to sign up is the apathy dividend; they hope they gain as people forget to cancel for a month or two.
“Of course, some people love it and think it's worthwhile. But that's a short-term contributor to profits."
While cancelling subscriptions doesn’t take long to do, Martin says it can be difficult to part with them.
According to MEN, he explained: "There's a more powerful psychology at play and I call that the 'inertia dividend'.
“That's because we human beings are naturally predisposed to not liking to lose something that we have.
"There are many people who wouldn't sign up to a movie service they don't really need if they had to pay for it but they would do it for a free trial.
“They go in with a view to cancelling it when their trial ends but at that point they've already become accustomed to it and getting rid of it means it's a loss. And we as human beings don't like loss."
Martin urged Brits to be more selective about the subscriptions they’re signed up to – as doing this could save you a fortune each year.
He added: "So what we have to do is be clinical and recognise our own emotional biases.
"It's important to try and revert your mindset back to when you first signed up for the product.
“Knowing what you know now, ask yourself, 'If I didn't have this, would I pay for it?'
“And if the answer to that is 'no', then be clinical and ditch it."
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