Man who loves cleaning left school at 16 and earns £3,000 a week valeting cars

A man who obsessively loves to clean and who left school at 16 now earns up to £3,000 a week valeting cars.

Liam Maguire, 30, counts famous footballers and high-flying Dubai business men amongst his clients after launching his own business three years ago.

Now, he earns big money cleaning, polishing and waxing cars, charge anywhere from £40 to £2,800 per job.

But as Liam, from Rainhill, Merseyside, explains, it's more than just washing a few windows.

Speaking to the Liverpool Echo, he said: "It falls down to who has the greatest level of OCD but doing it safely to ensure no excess contact or damage is caused to the car, while at the same time using high grade products to ensure the best finish.

"Everyday car washes can cause scratches and damage. I’m the guy you call to fix what they’ve caused and also promise you serious satisfaction."

But it hasn't always been fast supercars and rich businessmen for Liam, who has had to work his way up the ladder.


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He said: "I started Urban Valets off the back of my old job. I worked for a company in St Helens since leaving school.

"I started at 16 as the 'rag hand' and I eventually became the valeting bay manager at 19, in charge of people twice my age with double the years in experience.

"I was unfortunately made redundant.

"My boss kindly helped me with a van and then became Urban Valets.

"I still to this day have a great relationship with my old boss and I also maintain his cars.”

But the gamble paid off and Liam is now doubling his turnover year-on-year whilst working with some of the most luxurious cars in the business.

Liam said: "My services range from £40 up to thousands.

"My highest paid job was £2,800 and it took me a week solid. That was on a McLaren 720S in Manchester for a client who deals in Bitcoin and banking.

"As for my high profile clients, I never aimed for such football players as my business aim is to impress people who know about cars. I mean that in a respect in which to prove I’m the best at my job."

Liam's first high profile client was the Red Bull drift masters racers, which then caught the attention of serious-level insurance brokers, multi-business owners who own supercars such as McLarens, Lamborghinis and Ferraris.

He said: "My greatest achievement is working on the rarest and most expensive supercar that’s in the UK currently, a McLaren Senna.

"The price tag with upgrades costs around £1.2million.

"I’m the only detailer to ever touch one of these rare vehicles. The owner is from Dubai and personally requested me and another valeter to meet at the Birmingham NEC autosport car show and work on this vehicle.

"I also recently completed a week-long detail down in Essex on a rare show spec 1986 BMW E28 535i which has to be perfect as it is attending a show in Austria in May.

"I was down in Essex all expenses paid for a week for this, which means a lot to little old me from Merseyside.”


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Liam admits working with these high-level clients is 'nerve-racking' but says that he 'thrives' upon the moment and sees it as his 'time to shine'.

Liam said: "I know I’m good, I believe in myself and every multi-millionaire I’ve ever met has been that impressed they've sat and gave me advice and wisdom.

"Something money can’t buy I suppose, so that’s what I enjoy most about my job."

With his reputation growing, almost as a by-product Liam's Instagram also rocketed.

Nearly 6000 people follow Urban Valet on Instagram, which Liam says is due to his bright personality.

He said: "My following grew massively on Instagram due to my attitude, I shined light on a boring industry and made it fun.

"I simplified everything so people could be involved…I shared tips and hints on my Instagram posts and also allowed people to see me and my personality."

So much so, that Liam even has people recognising him in the streets.

He continued: "I get people stopping me when shopping and eating out. Hey it’s urban valets”."

"My van is so distinctive I drive around Liverpool and people flash and wave at me."

You can follow Liam on Instagram here.

  • Living with OCD can be difficult. In addition to seeking medical help from your GP, OCD Action and OCD-UK may be useful sources of support.

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