Earlier this month, Boots announced it will be stocking The Ordinary in selected stores in the UK.
From July 31, the health and beauty retailer will sell a wide range of the beauty products for affordable prices.
And now in a bid to expand its beauty hall offering, Boots is bringing two US beauty brands to the UK.
The store is now selling popular US makeup ranges Lime Crime and Beauty Bakerie online at Boots.com.
Lime Crime was originally founded by Doe Deere in 2008 and has since become popular for unicorn-inspired products in bold colours.
The selection of products form the LA-based brand now available at Boots features bestselling items like the Plushies soft liquid lipsticks for £18 and Venus Eyeshadow palette collections for £35.
Meanwhile Beauty Bakerie uses the playful baking theme across its product range through names and quirky packaging.
The brand is known for its high performance loose powders, popularised through the “baking” makeup technique used by influencers online.
Online shoppers will be able to purchase items on Boots’ official website and get them delivered to over 2,200 stores using the click and collect delivery option.
Any orders made by 8pm will be available to pick up the next day by noon.
Speaking about the decision to stock the two ranges, Commercial Director and VP of Beauty and Gifting at Boots UK, Joanna Rogers said: “We’re always looking to expand our beauty portfolio and we are so excited to soon be offering our customers access to Lime Crime and Beauty Bakerie.
“Both brands are true innovators in colour and they complement the rest of our brand portfolio perfectly.”
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