We thought we were prepared to hear more new Adele, but the singer’s latest preview from her forthcoming studio album already has us in a puddle of tears. On Nov. 7, Adele teased “Hold On,” the second song to come from her long-awaited 30 album, which is set to release on Nov. 19. The song, which speaks to the realities of those who live with anxiety, is featured in a nostalgic Amazon holiday ad that follows a young girl through her day as we see something is visibly bothering her.
In the song, Adele sings, “I swear to God I’m such a mess, the harder I try I regret/ Every day feels like the road I’m on, might just open up and swallow me whole. Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive.” “Hold On” plays throughout the video as a voice-over halfway through says, “In other news, cases of anxiety in young adults are rising as experts warn of the effects on well-being caused by the pandemic.” The video then ends with an onscreen message that reads, “Kindness. The greatest gift.”
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