The North Face Looks Into U.S.-Grown Regenerative Cotton for Fall 2022 Collection

Following in the footsteps of Timberland‘s “Earth Approved” leather initiative,

“Projects like this help us dive deeper into our supply chain,” says The North Face’s senior manager of global sustainability Carol Shu. “We’re doing it at a scale we’ve never been able to do before,” she added, pointing back to the Backyard Project back in 2014, which also spotlighted the importance of traceability. “A lot of U.S. producers don’t know where their products go. We’re not trying to tell them how to manage their land….It’s really an opportunity to know where your cotton is ending up.”

Elsewhere in fashion, Diddy has filed a $25 million USD lawsuit against Sean John.
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