nonnative‘s signature low-key approach to design manifests itself in each of the Japanese brand’s collaborations and collections, demonstrating an intelligent approach to garment design that favors refined simplicity over logo-centric streetwear. Creative director Takayuki Fujii hasn’t been overseeing the brand since its inception, but under his purview the brand has grown into a force to be reckoned with in Japanese fashion; Spring/Summer 2021, “South” is the brand’s 39th season and serves to distill its core ethos into an appreciably straightforward lineup.
With the previous collection covering “Winter & Spring,” “South” is free to tackle summer and autumn styling, drawing inspiration from New Zealand for its color palette. Earthy hues and navy tones inspired by the country’s clear night sky grace a variety of militaristic field jackets, blazers, anoraks and sweaters, occasionally offset by bold patterns sourced from Liberty London. The New Zealand inspiration also comes into play by way of vintage record label-inspired graphics, which grace relaxed T-shirts and pullovers.
Cutting edge technical fabrics, including GORE-TEX INFINIUM, Pliantex and a “Shape Memory” polyester, elevate the recognizable silhouettes, which are cut loose but hardly baggy. They also inform some of the new shoes, which range from waterproof canvas sneakers to Italian leather boots, all ideal for stacking the new Dweller pant cuts or balancing with wide shorts and socks.
The first drop from nonnative’s latest lineup arrives on COVERCHORD’s website and various stockists throughout the month.
More function-driven apparel has continued to trickle out of Japan, like Snow Peak’s latest Toned Trout collaboration.
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