Jimmy Butler is TAG Heuer's Newest Brand Ambassador

On the hardwood, Jimmy Butler has been busting his tail by racking up averages of 21 points, six boards and seven assists a night for his young and scrappy Miami Heat squad. And while he’s finding much success on the court, it appears he’s having just as much of it off the floor as he has just been named the newest brand ambassador for TAG Heuer.

“Jimmy Buckets” himself took to Instagram today to showcase his excitement over this latest business venture and stated, “around here, we say pressure makes diamonds or pressure bursts pipes. everything I do is to make sure I’m making diamonds out of that pressure. i’m proud to join TAG Heuer as their newest brand ambassador, in a family of athletes who compete to win at all costs.”

By joining the Swiss watchmaker family, Butler is now in company with the likes of pro tennis players Naomi Osaka and Petre Kvitova and Grey’s Anatomy star Patrick Dempsey. Whether it be for the pre-game tunnel walk, postgame interview and everything in between, you can expect Butler to be strapped up with a TAG Heuer timepiece.

This is arguably the five-time NBA All-Star’s biggest deal since signing a multi-year signature sneaker contract with Chinese sportswear company Li-Ning back in November 2020.

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For more watch-related news, TAG Heuer has dropped its limited edition Carrera with a green dial.
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