For sneakerheads catching up on this week’s newest drops, check out The Flip, an original series dedicated to the resale business on Verizon Media’s In The Know. Featuring the latest drops from Nike, Adidas and other top footwear brands, viewers can join Racks Hogan as he reviews different styles and discusses their resale potential on The Flip.
Inspired by how the sneaker resale business can be as volatile as the stock market, each weekly episode of The Flip will point viewers to the sneakers to cop with the highest potential resale value. The latest episode includes the Nike Air Max 90 “Fried Chicken,” which Hogan describes as a cool sneaker that’s also an Asia-only release. “It got the lines goin’ in all kinds of crazy ways and whatnot,” he says. “But, I’ll be honest with you. I think at a retail of $160, they may resell, but they may not resell for very high.” Other pairs that are analyzed in this episode include the Craig Green x adidas ZX 2K Phormar II and the Nike Go FlyEase. Based on Hogan’s assessment, ambitious resellers might want to invest in the Nike Go FlyEase release and avoid the Nike Air Max 90 “Fried Chicken.”
For more sneaker-centric programming, viewers can watch episodes of The Flip on In The Know’s website. In addition to The Flip, In The Know also offers other original short-form video series on the In The Know Network where viewers can learn about the latest news and youth culture.
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