Apple CEO Tim Cook on Māori filmmaker Chelsea Winstanley’s new video work shot on phone

Apple CEO Tim Cook has congratulated Māori filmmaker Chelsea Winstanley on her new work, which she shot entirely using an iPhone 12 Pro Max.

“It’s incredible to see art, creativity and technology come together in celebration of a new exhibit honouring Aotearoa New Zealand’s indigenous Māori people and culture,” Cook tweeted.

On Friday, Māori Academy Award nominated filmmaker Chelsea Winstanley launched an immersive video she directed, entirely shot on an iPhone 12 Pro Max.

The piece was released before Winstanley’s feature documentary on Toi Tū Toi Ora, the landmark exhibition of contemporary Māori art that opened this weekend at the Auckland Art Gallery Toi o Tāmaki.

The video, narrated by Taika Waititi with music composed by Maree Sheehan, marks the momentous opening of the Māori contemporary art exhibition.

On her website – – Winstanley writes that “honouring the Toi Tū Toi Ora exhibition was the perfect place to test out the capabilities of the iPhone 12 Pro Max especially given the way curator Nigel Borell chose to open the show, within the Māori creation narrative”.

The filmmaker collaborated with artists who also have works in the exhibition. She said that was a deliberate decision “because the entire show is vast, it is the first time the gallery has ever put on a show this size and it happens to be a Māori exhibition; something that is incredibly exciting to [her]”.

A post shared by Chelsea Winstanley (@chelseawinstanley)

Winstanley is working on a documentary feature film on the exhibition.

Curated by Nigel Borell, Toi Tū Toi Ora will be at the Auckland Art Gallery Toi ō Tāmaki until May 2021.

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