- Kim Kardashian West recently discussed her shapewear line and career trajectory with the New York Times.
- She revealed her husband, Kanye West, indirectly taught her restraint because he would say no to high-paying deals if they didn't align with his values.
- "When I first met him, I probably didn't believe in that or understand that," she said. "I think I did, at one point, a Carl's Jr. campaign and a cupcake campaign and a weight loss pill or diet or something, all at the same time. And it was all very contradictory, and my whole mentality has changed now."
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Kim Kardashian West credits much of her coherent professional vision to a somewhat unlikely source: her husband, Kanye West.
The 39-year-old mogul recently discussed her career trajectory with the New York Times, and how her husband helped her become a better businesswoman.
While West's brand may not be synonymous with the concept of restraint, Kardashian West said she matured by watching him "turn down high-paying opportunities if they didn't align with his beliefs and goals," as described by the Times' Jessica Testa.
"When I first met him, I probably didn't believe in that or understand that," she said. "I think I did, at one point, a Carl's Jr. campaign and a cupcake campaign and a weight loss pill or diet or something, all at the same time."
"It was all very contradictory, and my whole mentality has changed now."
Kardashian West said she's more confident about her shapewear line, SKIMS, than she has been about any previous deal or venture. According to Testa, she walked into the interview already frustrated because a photoshoot for her makeup line, KKW Beauty, wasn't being executed properly.
Kardashian West said that she eventually had to declare on set: "O.K., I know exactly what I want. So we're going to do that."
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Wow! Thank you to everyone who showed up to @Nordstrom for the launch of @skims today in store and online! The success of the products and the brand is because of you – and my team and I are so incredibly grateful. Our @skims Solutionwear, Fits Everybody bra and underwear collection, boob tape, nipple covers and waist trainers are now officially available at select stores across the US and at Nordstrom.com. We will be adding more stores and new products each month so be sure to follow @skims for all updates – you won’t want to miss out. When shopping @skims at @nordstrom be sure to share photos and your experience with us online. We will repost all of the best content. Thank you again!!! #skimsnordstrom🙏🏽💕
But SKIMS, she said, is "the most confident that I am in any project."
The venture was announced in June, but production was delayed when its original name, Kimono, sparked accusations of cultural appropriation. After Kardashian West decided to change the name, it launched online in August and has now been made available in select Nordstrom stores.
"It's really fun for me, and I never get frustrated," she told the Times. "It's a good feeling to really be confident in something, because a lot of the time, sometimes, I'm not."
Read her full interview here.
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