A massive ‘Harry Potter’ store is set to open in New York City this summer

Harry Potter

  • A “Harry Potter” flagship is set to open in NYC this summer after being delayed a year.
  • The three-floor shop will sell personalized robes, house wands, and treats from the franchise.
  • Early concept art for the shop hints that it may have a cafe serving refreshments like butterbeer.
  • Visit Insider’s homepage for more.

“Harry Potter” fans may eventually want to add a trip to the East Coast to their bucket lists. 

Based on the books from controversial author J.K. Rowling and the movie series and franchise that followed, this will be the first flagship store entirely dedicated to Wizarding World of Harry Potter in New York City. 

This will be the largest store in the world that’s dedicated to the ‘Harry Potter’ franchise

The store is going to be three floors of magic.
Warner Bros.

The store will be the biggest in the world based on the massively popular franchise.

It’s slated to offer new and exciting goodies like personalized robes, Bertie Bott’s Every Flavor Beans, and special house wands — with a design that will be exclusive to this location.

Located near the Flatiron building in Manhattan on 935 Broadway, the place is three floors and over 20,000 square feet of “Harry Potter” and “Fantastic Beasts” merchandise and sights. 

The official announcement also promises “interactive experiences and numerous photo opportunities,” though it’s currently unclear what these will entail. 

Much about the magical store is still a mystery, but it looks like it will probably serve food and beverages

The store’s concept art mentions ice cream.
Warner Bros.

Little else has been announced so far, but the concept art Warner Bros. has released includes signs for what appears to be a sidewalk cafe within the store, serving coffee, ice cream, and butterbeer. 

Also included in the mock-ups are signs for a “Wizarding Passport,” which leads fans to speculate as to whether there will be more stores or locations to visit around the world.

The store was originally set to open during summer 2020 

Warner Bros. originally announced the flagship in January 2020 with plans to open last summer.

In October of that year, the location shared on Instagram that it would be postponing its opening date to 2021 amid the global pandemic. Currently, the shop is operating online only. 

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